For all those fans of digital marketing, we bring the Basic Points to succeed in this era, those that you should NEVER forget at the time of doing your planning. Get to know themNowadays, creating a digital identity has become indispensable for every company, and that is the internet access of millions of people with whom you can connect, as well as a future (which will not take long to see) full of objects to our Around with online connection, they turn this medium into an obligatory and essential way and for all those fans of digital marketing, those who are truly enthusiastic in the development of companies in this environment, we bring the Basic Points in Digital Marketing, those that you should NEVER forget at the time of doing your planning.
And although it seems obvious, there are still companies that use the “on the run” method in which they are carrying out actions according to the foot with which they get up. Big mistake! Would you take a bus without knowing the address you have to reach?So, the best thing is that you set main objectives and add some secondary ones, but you always have to know where you are going, in order to choose the strategies, tools and means that you will need for it.
Know Perfection who are your users and how they behave online
It is as important to know where we are going as to know who we are going to. Segment based on the parameters that suit you, according to your type of business or products.One of the best ways to do it, is based on the generational behaviour, which is based on the similarity in the ways of acting and browsing the web of users in each generation.
Study your competition
Study and observe your competition carefully, supporting you in these questions can help you see opportunities:
- What does my competition do?
- Why does he do this?
- As it does?
- Can we improve it? How?
- What results have you obtained?
Search through the inbound marketing to your ideal customers
Use the methodology of Content Marketing, social media and SEO to attract customers. This attraction flow can be used to generate leads, with which you can subsequently maintain communication and possible sales.
Create a community around your brand: SOCIAL MEDIA
Social media are powerful weapons, much stronger and more beneficial than companies can imagine, and they can help you achieve numerous objectives: from loyalty,online reputation monitoring, among others.
Monitor reputation online
Without a doubt, a bad online reputation can lead you to lose sales and customers, and it is that, as incredible as it may seem, most believe in the opinions that strangers pour on the internet, which leads to sowing doubts and uncertainty in the choice of Username.
Invest in your mobile marketing
Because not having a defined Mobile Marketing strategy just because our “traditional” Digital Marketing strategy is also valid for mobile devices, it’s like ignoring the thousands of users who connect to the web through their cell phones.
Measure If you want to know if what you are doing is well planned and obtain information that helps you improve your processes, measurement is essential.